If you’re here, it’s probably because you want to use text messages to reach your audience. Understanding SMS and Text Message Compliance While the requirements of compliance may appear difficult at first, we’ve compiled a helpful guide to the most important things you need to know about SMS compliance. The email address is only opted in if both email consent values are set to Allow and all consent records from contacts that share the same email address are set to Allow.Ĭonsent loaded from contacts relates to emails only and includes the following fields: Allow email, Allow bulk email, and Allow tracking.Understanding the details of SMS compliance and text message laws and regulations is crucial for businesses and organizations before gathering contacts or sending text messages. If consent for the email already exists in real-time marketing (for example, you decide to load consent from contacts after some email consent items were already manually added), the above-listed rule applies.In all other cases, consent for the email address will be set to Do not allow. If two or more contacts share the same email address, consent for the email will be set to Allow only when all contacts contain the value Bulk email=Allow.Consent information is loaded from the Allow bulk email field of a contact record.This field is defined in the Audience configuration and can be changed by the administrator. Only one email address from a contact record will be loaded.To load consent from contacts, the following prerequisites must be met: Import consent settings from an Excel file.Add new consent records for email and text messages manually by selecting the corresponding option from the top ribbon.If you want to reuse contact consent data for leads or profiles, or wish to add new consents, you can use one of three methods: As mentioned above, you don't need to re-enter contact consent data from outbound marketing if you plan to run real-time journeys for contacts. When you install real-time marketing, the real-time marketing consent center ( Real-time marketing > Audience > Consent center) will contain no records, even if you already gathered consent in outbound marketing. Sending commercial text messages requires that a mobile number opted in before it can receive a message. For sending transactional text messages, consent is not required. In the real-time marketing, the rules for sending text messages are the same as the ones for sending emails. How consent is respected for text messages In the Restrictive model, messages will only be sent to customers whose email addresses were opted in. If you want to send commercial email, the app will check whether the email addresses of the target audience have granted consent when a customer journey is started. Thus, you are able to replace the given Company address field with another one on your choice, or add a link to the custom Preference page if you like. However, it will not block you from sending such an email. The app will display warnings if, for example, you occasionally delete either the default Company address or link to the default Preference page. By default, new email messages are designated as commercial. The message designation is a dropdown field in which you can choose Commercial or Transactional. This will open the Email header settings pane on the right side of the page. To set up message designation, select the gear icon in the email header. When creating a new email message, one of the parameters you need to set up is Message designation. Whether consent is checked before sending emails and text messages depends on the consent model that you select on the Compliance page. Even with the consent center empty, the app will check the Allow bulk email field of each contact record and send a commercial email based on this data. Consent for sending commercial emails should be stored in the Allow bulk email field of a contact record. If you wish to run a real-time customer journey for contacts for which you have already gathered consent data in outbound marketing, you don't need to take any actions in the consent center (you are not required to select the Load consent button or create new consent records) under one condition.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |